Have you ever been given directions like this? Every item is bolded and numbered, but it’s difficult to follow. Ordinal numbers provides structure to human instruction by telling us where things go. They tell us what happens next, or what happened first. Take away the ordinals and you’ve got nothing more then a recipe (just […]

It reads through your text and identifies any time references, then it classify each reference separately. That way, you don’t have to guess about how dense with time your notes are. Certain kinds of references (like 8:30 pm) is anchor points, which signal that this is an inflexible moment in time. Others (like “from 9 […]

We all know what it’s like when someone says, “Oh my gosh! You should watch this movie. It’s AMAZING.” But then you ask them, “Why?” And they respond? “Well, I don’t know. I mean, everyone love the cinematography. People go crazy over it. Or characters are pretty cool too, I think. Oh, and there’s lots […]

This is likely familiar if you’ve ever been in a pitch meeting or watched someone speak from a stage. They lean in, go fast… But nothing sticks. It sounds like something important was said, but it doesn’t leave an impression. Maybe the concepts is great; maybe communication itself is lacking in texture. That’s where a […]