You have a book club meeting scheduled, and every time you glance at that pile of unturned pages, you’re convinced you won’t read them all. Here’s the issue: There’s a pace calculator for deadlines. This thing use realistic variables like how many days are left until your meeting, how many pages is left, how many […]

Because social cards are your first chance at an impression with any piece of content, use this open graph description checker to see if it’s right: Is there room for keywords? Will it be truncated on Facebook and LinkedIn? How many lines is it? How long will it be in social previews? Does it include […]

Professional sites know how to build a URL slug. Type your title in your CMS, click publish, and then you’re met with a jumble of punctuation and filler words for website’s web address. That string is what search engines read, what people bookmark, and what gets truncated on social platforms. Get the length incorrect, and […]

But why does Google Ads have such a character limit? Why are they showing at most three headlines in the classic layout where each headline can have up to 30 characters? Turns out that if you go one character over the maximum, then your ad will either not get triggered properly or else it might […]